2. Follow Up with Visitors Quickly, and ask for Their Feedback.
Don’t let your visitors fall through the cracks. Use the contact info you received from them to follow up with them within the week of attending. Assign a task to your pastor to give them a quick phone call, or send out an email to a smart group of all your visitors from your pastor. Make sure you’re not only communicating that you were glad they came, but also that you’d love to hear from them about what they thought of their first visit. Quickly email (or mail) a survey to guests and ask them to share their experience.
3. Follow Up (Wisely) with Visitors who Stop Attending
Imagine that you’ve greeted a visitor their first time at your church. You followed up, and they said their experience was positive. You’ve started building a relationship. And then, after a month or so, they stop coming.
The first thing you may want to check is their survey response. Maybe they had listed an issue that caused anxiety (no place to park, for example). Evaluate whether or not this was addressed. Then consider reaching out.
There is no specific 3-step process for how to reach out when a visitor stops attending, because it’s got to be real and relational, and can vary from case to case. For example, if the visitor was searching around for a new church, and started attending somewhere else, you don’t want to make them feel guilty for no longer joining you. Likewise, reaching out after they’ve only missed once or twice may cause them to feel uncomfortable, as though they aren’t allowed to ever miss a service.
” There is no specific 3-step process for how to reach out when a visitor stops attending, because it’s got to be real and relational, and can vary from case to case.”
So use wisdom based off how long they had been attending, and what you know from the relationships you and your body started to build, to determine when and how to reach out. You may even be able to check notes taken by your pastor or greeters to help determine if this is someone who would need follow up (were they only in the area temporarily, were they considering being a member and now they’ve left, or was a negative experience they shared on their survey never addressed, as a few examples).